Last Updated on January 2023

Creating Content That Will Go Viral: Tips for Maximizing Your Viral Marketing Campaign

Viral marketing has become a key element of modern marketing strategies. It is an effective way to reach a large audience in a short amount of time, and it can be used to promote products, services, or ideas. But, to be successful with viral marketing, you must create content that will go viral.

In this article, we’ll look at what viral marketing is and why it is important, examine Professor Jonah Berger’s best selling book Contagious: Why Things Catch On, and provide tips for maximizing your viral marketing campaign.

What is Viral Marketing and Why is it Important?

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Viral marketing is the process of promoting a product or service through word-of-mouth or online media. It is a form of marketing that relies on social influence to generate interest and awareness. It can be used to promote products and services as well as ideas and causes.

Viral marketing is important because it is a cost-effective way to reach a large audience quickly. It is also effective because it relies on social influence, and people are more likely to trust the opinion of someone they know or follow online.

 

Professor Jonah Berger and His Best Selling Book Contagious: Why Things Catch On

Professor Jonah Berger is an Associate Professor of Marketing at the University of Pennsylvania’s Wharton School. He is the author of the best-selling book Contagious: Why Things Catch On, which explores the psychology of why some ideas, products, and services become popular while others do not.

Berger’s book is based on his research into the psychology of social influence and how it shapes our behavior. He identifies six factors that make ideas and products contagious. These are social currency, triggers, emotion, public, practical value, and stories.

Key Ideas from Contagious: Why Things Catch On

Berger’s research has identified several key ideas that will help you create content that will go viral. These ideas include the importance of social currency, triggers, emotion, public, practical value, and stories.

Social currency is the idea that people want to share information that makes them look good. They want to be in the know and share information that is valuable or interesting to others.

Triggers are words, images, or ideas that remind people of a concept or product. For example, a trigger could be a catchy slogan or jingle that reminds people of a product.

Emotion is a powerful motivator. People are more likely to share content that elicits strong emotions, such as joy, surprise, or anger.

Public is the idea that people are more likely to share information if they think it will be seen by other people.

Practical value is the idea that people are more likely to share information that has practical value. For example, they may share a recipe or DIY project because they think it will benefit others.

Stories are a powerful way to engage people and make content more memorable. People are more likely to remember and share stories that evoke emotion and have a clear message.

What is Contagious Content?

Contagious content is content that is designed to be shared. It is content that has been crafted to be viral and generate a high amount of engagement. It is content that has been created with the intent of going viral and reaching a wide audience.

Hack to Create Viral Content

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There are several hacks that you can use to create viral content.

  1. To use the social currency. People are more likely to share information that makes them look good. So, create content that is interesting, unique, or valuable to your audience.
  2. The second hack is to use triggers. Try to use words, images, videos or ideas that will remind people of your product or service. If you’re planning to create video clips try to use pictory AI video tool.
  3. The third hack is to create content that elicits emotion. People are more likely to share content that evokes strong emotions. So, create content that will make people laugh, cry, or be angry.
  4. The fourth hack is to make your content public. People are more likely to share content if they think it will be seen by other people. So, create content that is easily visible and shareable.
  5. The fifth hack is to create content with practical value. People are more likely to share content that has practical value. So, create content that is helpful or informative.
  6. The sixth hack is to create content with stories. Stories are a powerful way to engage people and make content more memorable. So, create content with a clear message that evokes emotion.

Content is King Marketing is Queen

Content is king when it comes to viral marketing. You can have the most amazing marketing campaign in the world, but if you don’t have good content, it won’t be successful.

You must create content that is interesting, unique, and valuable to your audience. You must also create content that will evoke emotion and be easily sharable.

Increasing Your Reach with Viral Marketing

Viral marketing is an excellent way to increase your reach. It is a cost-effective way to reach a large audience quickly. It is also effective because it relies on social influence and people are more likely to trust the opinion of someone they know or follow online.

To increase your reach, you must create content that will go viral. You must create content that is interesting, unique, and valuable to your audience. You must also create content that will evoke emotion and be easily sharable.

Tips for Maximizing Your Viral Marketing Campaign

There are several tips that you can use to maximize your viral marketing campaign.

The first is to create content that is interesting, unique, and valuable to your audience. You must create content that will make people want to share it. Content that is fun and exciting can help with this.

The second tip is to use triggers. Use words, images, or ideas that will remind people of your product or service.

This can be anything from a jingle to an image that is used in all of your marketing materials. It will help keep your product or service top-of-mind, and it’s also an incredibly powerful way to build brand recognition. Get creative and start thinking about the triggers that will make people think of your business. Consider using slogans, memorable phrases, or even physical items to remind people of what you have to offer.

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The third tip is to create content that elicits emotion. People are more likely to share content that evokes strong emotions. So, create content that will make people laugh, cry, or be angry. Touch on something personal or sentimental.

The fourth tip is to make your content public. People are more likely to share content if they think it will be seen by other people. So, create content that is easily visible and shareable. Some best practices to create sharable content are: come up with topics that are relevant to your target audience and make sure to keep up with trends. Once you have the content, create an eye-catching visual to accompany it. Think of ways to make the content interactive and engaging, such as creating short videos or polls. Post regularly and use hashtags to gain visibility and reach a wider audience. Finally, don’t forget to stay active in the comments section and participate in conversations with other users.

The fifth tip is to create content with practical value. People are more likely to share content that has practical value. So, create content that is helpful or informative. Something that has advice people can use in their day-to-day lives. I just want to give you a clue: use AI writer tools.

The sixth tip is to create content with stories. Stories are a powerful way to engage people and make content more memorable. So, create content with a clear message that evokes emotion. With a progression and start and end point.

The seventh tip is to measure the success of your campaign. You should track the number of views, shares, and comments your content receives. This will help you understand what kind of content is resonating with your audience and what types of content are not.

Measuring the Success of Your Viral Marketing

Measuring the success of your viral marketing campaign is essential. You should track the number of views, shares, and comments your content receives. This will help you understand what kind of content is resonating with your audience and what types of content are not.

You should also track the number of followers you have on social media. This will help you understand how effective your content is at generating engagement and interest.

Finally, you should track the number of leads and sales you generate. This will help you understand how successful your content is at generating conversions.

Conclusion

Viral marketing is an effective way to reach a large audience quickly. It is important to create content that is interesting, unique, and valuable to your audience. You should also use triggers, emotion, public, practical value, and stories to create content that will go viral.

Finally, you should track the success of your campaign to understand what kind of content is resonating with your audience and what types of content are not.

By following these tips, you can maximize your viral marketing campaign and reach a large audience with your content. So, get creative and start crafting contagious content today!

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