Last Updated on January 2023

19+ Best Free AI Marketing Tools In 2023: Grow Your Business

AI Marketing tools

The world of digital marketing is constantly evolving. In the past year, artificial intelligence (AI) has become hugely popular as a tool for marketers. It has given rise to an entire subcategory of AI powered marketing tools that make it easier than ever to implement data-driven strategies in your marketing efforts. There are so many AI marketing tools in the market nowadays, making it tough to decide which ones you should use to grow your business. 

To help you narrow down your options, we’ve compiled a list of some of the best AI marketing tools available today. Each of these options has various advantages and different use cases, but they all have one thing in common—they can help you grow your business with the help of AI. Read on to discover the many ways AI tools can help you.

Types of AI-Based Marketing

There are many different types of AI marketing strategies. In this article, we’ll mainly go over AI SEO tools, AI sales tools, and AI copywriting tools. These tools can have a huge impact on your business and save you loads of money and time when used correctly.

AI Content Marketing Tools
AI Email Marketing Tools
AI Social Media Tools
AI Tools for Ecommerce Businesses
AI Chatbot Tools
AI Market Research Tools
 

Of course, the best tools are the premium ones that you pay for, but you can get a glimpse of the power of AI with free tools and trials. This article will focus on the free tools, but we strongly recommend graduating with paid tools once you feel ready.

AI SEO Tools: An Overview

As AI algorithms become more sophisticated and competitive, they have magnified the importance of SEO strategies. It is more important than ever to keep your SEO strategy at the forefront of your marketing efforts. Luckily, there are several AI SEO tools that can help you stay ahead of the curve. Let’s learn about the different types of AI SEO tools you can use.

SEO Toolkit

SEO Toolkit is a free SEO audit tool that can help you identify critical SEO issues in your website, such as:

  • Low-quality content
  • Broken links
  • Bad readability
  • Missing titles

It will also give you a detailed SEO report that you can use to make improvements to your site.

Ranker

Ranker is a top AI SEO tool that can help you increase your search engine ranking. It includes features like

  • Keyword research,
  • Content marketing,
  • Backlink analysis

It can help you stay ahead of the curve as SEO algorithms change.

Rank Ranger

Rank Ranger is a top AI SEO tool specially designed to help marketing professionals optimize their websites and attract their target audience. Rank Ranger includes features like keyword research, backlink analysis, and content optimization that you can use to improve your SEO strategy.

Now that you have an idea of some of the free and common AI SEO tools, let’s review some of the best and most useful tools you can use.

Answer Socrates Tool: Keyword Research Tool

Answer Socrates is an AI keyword research tool that can help you find relevant terms and phrases for your content marketing campaigns. It can help you come up with new blog post ideas, product names, and more. Answer Socrates lets you enter a general keyword and asks you multiple-choice questions about your target audience and intent, such as:

  • Who will use this product?
  • Why will they use it?

Answer Socrates uses the answers to such questions to generate new keywords that you can use to expand your content marketing strategy.

Key Features

This AI tool generates a set of MCQs that help you understand your target audience and user intent by answering them. Moreover, it provides you with a database to handle customer queries regularly.

Pros

  • It quickly finds answers to common questions.
  • It can be used to build an FAQ database and answer repetitive customer inquiries.
  • It has an easy interface that makes searching and filtering responses simple.

Cons

  • Users may have to manually enter correct answers.
  • Search results are not always accurate or relevant enough.
  • The cost could be too high for some businesses.

Google Search Console: SEO Audit Tool

Google Search Console is a free AI SEO audit tool that lets you monitor your website’s SEO metrics, while also keeping an eye on your competitors’ SEO metrics. With Google Search Console, you can track key indicators like your page speed, click-through rate, and top-ranking keywords. You can also see the number of links pointing to your website, which is important for SEO. Google Search Console can help you stay on top of SEO changes so that you can avoid penalties and ensure that your website gets found in search results.

Key Features

Google Search Console is backed by one of the largest and best search engines in the world, and it allows you to understand how your website can perform better in terms of SEO. Moreover, it prevents you from getting penalized due to bad SEO practices.

Pros

  • One of the most reliable SEO audit tools.
  • It is completely free.
  • Since it is a Google tool, you know the results are accurate.

Cons

  • It can take some time to learn.
  • Interface updates can lead to frustration once in a while.

Open Link Profiler: Backlinks Checker

Open Link Profiler is an AI backlink checker that can help you track the backlinks to your website. Backlinks are links from other websites that point to your website. Getting links from other websites is important for SEO, but it can be time-consuming to track them manually. Open Link Profiler can help you track backlinks from within Google Sheets. It can also tell you which of your backlinks are the strongest.

Key Features

Open Link Profiler helps you track all kinds of backlinks, as well as internal and external links. Moreover, it allows you to view industry and country stats, and also provides you with inbound link monitoring.

Pros

  • It quickly discovers relationships between people, organizations, and topics.
  • It provides access to an extensive database of information, making it easy to identify connections.
  • The interface is intuitive and user-friendly, which makes searching and filtering profiles simple.

Cons

  • The cost may be too high for small businesses.
  • Some search results are not accurate or relevant enough.

AI Content Marketing Tools: An Overview

Content marketing is a tried-and-true marketing strategy that can help you get more leads and sales. But it can be tough to find the time to create new content or come up with new ideas for your blog.

AI content marketing tools can help you automate your content marketing efforts to scale your campaigns and save time. With that in mind, let’s have a look at some of the most effective AI content marketing tools.

SurferSEO: Top AI Content Marketing Campaign Tool

SurferSEO is a top AI content marketing campaign tool that can help you create blog posts, ebooks, lead magnets, and more from scratch. With SurferSEO, you can choose from hundreds of pre-made templates or create your own customized templates to start creating engaging content. You can also plug in your website’s data to create highly targeted content that appeals to your particular audience.

Key Features

SurferSEO has a comprehensive SERP Analyzer that provides a detailed breakdown and results for any given keyword. It also gives you insights into the average word count, keyword density, page speed, and other key indicators.

Pros

  • Quickly optimizes websites and improves search engine rankings.
  • Provides access to an extensive database of industry data, making it easy to identify opportunities for improvement.
  • Intuitive and user-friendly interface makes searching and filtering results simple.

Cons

  • Sometimes, its analysis doesn’t accurately reflect actual website performance.
  • The price may be high for individual users and small businesses.

BuzzSumo: All-in-One Content Marketing Toolkit

BuzzSumo is an all-in-one content marketing toolkit that can help you find new blog post ideas, increase traffic to your website, and more. With BuzzSumo, you can search for new content ideas based on your industry or topic. You can also look at the most popular content on social media to determine what types of content your audience likes best.

Key Features

BuzzSumo measures the amount of backlinks and social shares for your blogs for a long time after being published, i.e. one month or longer. It also provides you insights on key outreach opportunities.

Pros

  • Discovers trending topics and content quickly.
  • Leverages extensive industry data, making it easy to identify opportunities for engagement.
  • Easy-to-use interface.

Cons

  • Its analysis doesn’t always represent the website’s SEO-based performance or rankings or engagement metrics.
  • Its subscription plans may be a bit costly.

Quillbot: AI Paraphrasing Tool

Quillbot is an AI paraphrasing tool that can help you create unique content and expand your content marketing efforts. With Quillbot, you can enter long-form content and it will convert it into hundreds of unique paragraphs that you can use in your blog posts to avoid duplicate content penalties.

Key Features

Quillbot has its own web interface, as well as a special extension for Google Chrome or Google Doc, making it easier for you to paraphrase or generate content on the spot. It also has a grammar checker that eliminates the need for any other tool.

Pros

  • Generates unique and creative content.
  • Uses advanced AI algorithms to generate high-quality, natural-sounding writing.
  • User-friendly interface makes editing generated text simple.

Cons

  • Doesn’t always produce the desired tone or writing style.
  • May be more costly if businesses require a large amount of words.

AI Email Marketing Tools: An Overview

Email marketing has seen a consistent rise in popularity over recent years, due to the extremely high conversion rate of the channel. Studies have shown that around 70% of businesses report an increase in revenue from email marketing campaigns, as compared to other marketing channels.

However, email marketing is quite complex and labor-intensive – managing the logistics of a large email list, writing emails that resonate with your audience, and avoiding the wrath of the spam and abuse departments are just a few of the headaches that marketers face. 

Fortunately, a large number of AI powered tools have been released in recent years that tackle these issues and help marketers save time and increase their ROI with automated email campaigns. Let’s take a look at what these tools have to offer.

Benchmark Email: Smart Email Marketing Tools

Benchmark Email is a comprehensive marketing automation tool that allows marketers to create and manage email campaigns, analyze their data and optimize their leads. The tool’s AI-driven recommendations suggest content that’s likely to resonate with subscribers and has the best chance of being opened.

Key Features

Benchmark Email comes with a wide range of features that help marketers create and publish email campaigns with ease – including a responsive email builder, analytics and reporting, A/B testing, email templates, a library of GIFs, integrations, and more.

Pros

  • It is a powerful tool for quickly creating and sending bulk emails.
  • It provides access to an extensive library of templates, making it easy to design attractive emails within minutes.
  • The interface is intuitive and user-friendly, which makes customizing email campaigns simple.

Cons

  • Sometimes, the generated messages are too generic or do not adequately reflect customer preferences.
  • The cost of using Benchmark Email could be too high for some businesses that require large amounts of email communication regularly.

ConvertKit: Email Marketing AI Tool for Influencers

ConvertKit is a comprehensive marketing automation tool that allows marketers to create and manage email campaigns, track their data and optimize their leads. The platform’s AI-driven recommendation engine suggests content that’s likely to resonate with subscribers and has the best chance of being opened.

Key Features

ConvertKit comes with a wide range of features that help marketers create and publish email campaigns with ease – including a responsive email builder, real-time notifications and stats, A/B testing, email templates, a library of GIFs, integrations and more.

Pros

  • It is a robust tool for quickly creating automated marketing campaigns.
  • It provides access to an extensive library of templates, making it easy to design effective customer journeys within minutes.
  • The interface is intuitive and user-friendly, which makes customizing email sequences simple.

Cons

  • Some generated messages appear generic or inadequate.
  • The price can be challenging for some businesses.

AI Social Media Tools: An Overview

Social media marketing has been proven to be the best return-on-investment (ROI) channel for businesses that have the resources to employ a large social media team. Unfortunately, not every business has the budget to hire an army of social media influencers at once – or even have a team at all. AI social media tools have been created to help marketers take advantage of the benefits of social media marketing without the need for a full-time social media team – and without breaking the budget. Let’s take a look at some of the tools that AI has to offer.

Sprout Social: Social Media Marketing Platform

Sprout Social is a social media marketing platform that allows marketers to publish content across a wide range of social media channels including Facebook, Instagram, Twitter, LinkedIn and more. The platform also comes with a wide range of features that help marketers take advantage of multiple social media marketing tactics including publishing, monitoring, reporting, and analysis.

Key Features

Sprout Social comes with a wide range of features that help marketers manage their social media campaigns with ease – including publishing, monitoring, reporting and analysis, social media calendar management, integrations with other popular marketing tools and more.

Pros

  • Can be used to effectively manage multiple social media accounts.
  • Provides access to a comprehensive analytics database.
  • Can be used to monitor performance across multiple networks.
  • Easy to schedule multiple posts.

Cons

  • Generated reports need to be reviewed before using them.
  • May not be cost-effective for businesses that require large amounts of daily engagement on their campaigns.

Lately Social: AI Social Media Marketing Tool

Lately Social is a social media marketing tool that allows marketers to schedule social media posts across multiple channels including Twitter, Facebook, Instagram, and LinkedIn. The tool’s AI-driven technology allows marketers to optimize their social media presence on a consistent basis.

Key Features

Lately Social allows marketers to schedule social media posts across a wide range of social media channels – including Facebook, Twitter, Instagram, and LinkedIn. The tool’s AI-driven technology allows marketers to optimize their social media presence on a consistent basis.

Pros

  • Curates and shares content across multiple social networks.
  • Has numerous pre-defined templates for social media posts.
  • Intuitive interface for easy post scheduling.

Cons

  • The generated messages don’t always reflect customer preferences.
  • Not suitable for businesses that require large-scale daily engagement.

Socialbakers: Social AI Tool

Socialbakers is a social media management tool that allows marketers to publish content across a wide range of social media channels including Facebook, Instagram, Twitter, LinkedIn and more. The platform also comes with a wide range of features that help marketers take advantage of multiple social media marketing tactics including publishing, monitoring, reporting and analysis.

Key Features

Socialbakers comes with a wide range of features that help marketers manage their social media campaigns with ease – including publishing, monitoring, reporting and analysis, social media calendar management, integrations with other popular marketing tools and more.

Pros

  • Persona Mapping feature identifies target audience for your business.
  • Also helps in finding influencers who match your target audience.
  • Makes it easier to create custom reports

Cons

  • Doesn’t have support for TikTok
  • The cost may be high if you only need influencer tools

AI Tools for Ecommerce Businesses: An Overview

AI has been applied to a wide range of industries in recent years – including ecommerce. AI tools for ecommerce businesses have been designed to help marketers run their businesses more efficiently and effectively by tackling several challenges that ecommerce businesses face. Let’s take a look at some of the tools that AI has to offer.

Rytr: Best Product Description Generator

Rytr is an AI-driven product description generation tool that allows ecommerce marketers to create product descriptions that will be highly likely to resonate with potential customers. The tool has been designed to automatically generate product descriptions that are optimized for all major ecommerce channels including Amazon, eBay, Shopify and Walmart.

Key Features

Rytr has been designed to automatically generate product descriptions that are optimized for all major ecommerce channels including Amazon, eBay, Shopify and Walmart. The tool also comes with a wide range of features that help marketers create product descriptions with ease – including an intuitive editor, SEO optimization, a choice of layouts and themes, and more.

Pros

  • Clean and comprehensive interface for beginners
  • Features in-built Copyscape plagiarism checker
  • Has 30+ languages and numerous use cases

Cons

  • You get very few word credits in the Saver plan

Browse AI: Top Product Data Extractor

Browse AI is an AI-driven product data extraction tool that allows ecommerce marketers to extract key product data from their competitors’ websites and import it directly into their businesses’ platforms. The tool saves marketers time and effort when building out their product catalogs by allowing them to select from a number of data sources (such as Amazon, Walmart and more) and instantly extract product information.

Key Features

Browse AI has been designed to allow ecommerce marketers to extract product data from their competitors’ websites and import it into their businesses’ platforms. The tool allows marketers to select from a number of data sources (such as Amazon, Walmart and more) and instantly extract product information.

Pros

  • Quickly creates natural language processing (NLP) applications.
  • Provides access to an extensive library of algorithms for developing efficient NLP solutions.
  • The user-friendly interface makes customizing the models simple.

Cons

  • There may be cases where the generated output does not accurately reflect customer preferences or expectations in terms of accuracy or efficiency.

RankRanger: Schema Markup Generator

When you’re looking for ways to improve your website’s SEO ranking, it helps to know which tactics are scientifically proven to work. Backlinks from other sites are one of the best ways to do that, but it’s not as easy as it used to be to get them. Google has made it much more difficult to get backlinks from high-authority sites, so artificial intelligence has come to our rescue.

RankRanger is an AI-powered backlink software that analyzes your website and generates a list of suggested anchor texts to use for backlinks. It also uses machine learning to identify high-authority sites that you can link to your content. Now, you don’t have to be an SEO wizard to get high-quality links that will improve your marketing efforts.

Key Features

RankRanger can choose the best possible keywords to use in anchor text and craft a professional email to send to site owners, making it much easier to get those desired backlinks. You can also use RankRanger to monitor your website’s progress in the search engine results pages, helping you to pinpoint issues that might be preventing you from ranking higher.

Pros

  • Provides stellar and prompt customer service and support.
  • Easy to use for people who are new to SEO.
  • Daily algorithm search helps you keep track of your keywords on a regular basis.

Cons

  • Navigation may be a little tricky, especially for beginners.

AI Chatbot Tools Overview: What are They For?

Chatbots and artificial intelligence go hand in hand, and marketers who want to take advantage of this technology need to know how to create and manage a chatbot for their business. A chatbot is a computer program that uses artificial intelligence to simulate an online conversation with human users, e.g. through instant message programs or virtual assistants.

Chatbots can be used for a variety of purposes, including customer service and marketing. They are programmed to perform a wide variety of tasks, from reading and understanding human language to recognizing different speech patterns. Chatbots are quickly replacing live assistance as the preferred method for companies to communicate with customers. With a chatbot, companies can provide real-time assistance in a much more cost-effective way. They can also understand natural language and respond to it appropriately.

ManyChat: Best Tool to Automate Conversations

ManyChat is one of the most widely used AI marketing tools available. As their name suggests, it specializes in helping marketers automate conversations with their customers. This software is capable of sending personalized messages to a large number of customers. The tool is designed with several built-in rules and actions that let you automate these messages according to your specific needs.

ManyChat’s flexibility and customization options make it ideal for a wide range of businesses. For example, it can send out special offers on specified days or target specific sections of your customer base. You can also create and manage campaigns that are personalized for different customer groups. The tool includes a wide variety of customization options.

These options allow you to tailor your marketing efforts to your specific needs. There are several rule types, so you can create messages that respond to specific types of customer interactions. Likewise, ManyChat allows you to create and manage different campaigns. These campaigns are customizable, so you can create messages that are tailored for specific customer segments. All of these features make ManyChat an ideal AI marketing tool for most businesses.

Key Features

ManyChat contains several rule types, allowing you to create messages to respond to different customer interactions. Moreover, it allows you to create customizable campaigns for specific customer segments.

Pros

  • Easy to use by social media managers.
  • Automation feature helps you set responders for clients.
  • The visual flow builder highlights all the steps in the chatbot funnel for users.

Cons

  • Doesn’t allow users to switch between customers in live chat.
  • Doesn’t have prompt customer support.

LiveAgent: Chat Tool That Provides Great Customer Experience

LiveAgent is a customer service chatbot that allows you to manage your customers’ problems and inquiries with a simple interface. It has been around for a while but continues to provide the best customer experience. It’s designed to solve problems in real time, 24/7. The tool offers a wide variety of integrations with various business applications, so you can quickly connect it to your customer service applications.

LiveAgent is a highly flexible customer service tool that you can use for various tasks, including managing your tickets, answering basic customer inquiries, and resolving customer problems. You can also use it to create FAQ pages or other types of educational content for your customers. Additionally, LiveAgent offers a wide range of customization options, making it an ideal customer service tool for many businesses.

Key Features

LiveAgent has several useful features, including an omnichannel universal inbox, call center support, customer service portal, etc. It allows you to avail more than 200 integrations, and it is also useful for startups.

Pros

  • Easy to set up without professional assistance.
  • Has several useful features even in its free tier.
  • Creates custom reports within minutes.

Cons

  • Doesn’t have stellar translation features.

Freshdesk: Best Tool for Chat Campaigns

If you want to create and manage campaigns that target specific customer segments, Freshdesk is one of the best AI marketing tools for you. This customer service tool allows you to create and manage different types of campaigns. You can use these campaigns to send out notifications to different groups of customers, send them personalized messages or collect information from them.

For example, you can create a campaign that sends out customer surveys, a campaign that sends out notifications to specific customers, etc. These campaigns are highly customizable, letting you create messages that are tailored to specific customer segments. Freshdesk is a flexible customer service tool that you can use for various tasks, including managing your tickets, sending notifications to customers and collecting information from them.

You can also use it to create FAQ pages or other types of educational content for your customers. Additionally, Freshdesk includes a wide range of customization options, making it an ideal customer service tool for many businesses.

Key Features

Freshdesk is one of the most effective AI marketing tools, and it offers you a lot of flexibility in terms of personalized campaigns, where you can curate surveys, notifications, and other methods to gauge your customers’ interests. Moreover, you can use Freshdesk to build FAQ pages instantly.

Pros

  • Helps create personalized messages to your target audience.
  • Robust platform enables efficient ticket data handling.
  • Allows users to quickly manage customer service inquiries.

Cons

  • Can be a bit difficult to create new contacts.

AI Market Research Tools: An Overview

Marketers have used surveys to collect data and feedback from customers for years, but they still face challenges when trying to gather reliable information. Surveys can be difficult to design, collect, and interpret the results. They are also time-consuming, as collecting feedback from a large sample can take days or even weeks.

AI-powered market research tools can help you overcome these challenges. These tools use advanced algorithms and natural language processing to analyze feedback from a wide range of surveys. They can also integrate with other marketing tools, making it easier for you to interpret and use the collected data.

These tools are programmed to identify patterns in large data sets. This includes analyzing the text within surveys and extracting key insights from the data. Market research tools can make it easier for you to identify trends in your industry and understand what your customers want from you. They can also help you spot potential issues or problems that exist within your business.

Google Analytics Review: Uncovering Trends in the Market

Google Analytics is one of the most popular and well-known AI market research tools. It’s a web traffic analysis tool that can help you uncover trends in your market. This tool can be a helpful asset on any AI marketing tool list. By monitoring website traffic, you can get insights into what content is most popular and what your customers like to read. You can also see which keywords bring visitors to your site.

Google Analytics can help you understand what web users are looking for and determine how they approach their searches. This information can help you create better content and a better marketing strategy. Analytics can also help you identify problems with your website, such as where people get stuck when trying to find information.

Key Features

Google Analytics helps you understand what web users look for, and determine how and what they search. This information can help you create better content and a better marketing strategy, making it one of the best AI marketing tools out there.

Pros

  • The best tool for analyzing website data
  • Doesn’t cost anything
  • It’s Google, so you know the data’s accurate.

Cons

  • Interface changes can lead to frustration.

Google Trends Review: Explore What the World is Searching For

Google Trends is a market research tool that lets you explore what people are searching for and what’s trending. You can use this tool to understand what your target audience is interested in and identify emerging trends related to your business. You can also use it to discover what types of content are most popular and what your customers want to read.

Google Trends can be helpful for other marketing areas as well. You can use it to get insight into your branding efforts and see what your logo means to people. This tool can also help you discover what types of language and terminology your customers are using. You can use this information to create content for your target audience and improve your marketing efforts.

Key Features

Google Trends has one of the largest knowledge bases that help you curate your marketing campaigns and strategize how to expand your outreach. You can also use this AI tool to understand how different elements of your branding appeal to users.

Pros:

  • One of the best tools for looking at overall trends on the internet.
  • It’s free.
  • It’s Google so you know the data is accurate.

Cons:

  • Not all data is represented, as some are estimated.

Conclusion

Artificial intelligence is having an impact on just about every marketing function. AI is primarily being used to make marketers more productive through automation, reduce the time spent on uninteresting and repetitive tasks, and identify patterns in large data sets much faster than before.

A key emerging trend in AI is machine learning algorithms that are able to develop their own models from existing data inputs (rather than having them programmed by humans). This enables algorithms to continuously improve based on new data. For marketers, AI is less about creating fully sentient robots and more about using technology to automate tedious tasks and make better use of people’s creative energies.

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